Ten Secrets to Successful Marketing Planning

ASA Feasibility and Planning Services

785-273-5411

5339 SW 22nd Place
Topeka, KS 66614

Road Map to Success

A sound, in-depth feasibility study is the essential first step toward making your capital or fundraising goals a reality. Will the public and business community support your cause? Who are your current and prospective donors? Who should your board members be? Where are your strengths and weaknesses? What is your giving position strategy? Do you have the necessary resources? What should the communication strategy be? Are you aiming too high or too low?

ASA Marketing Group (ASA) has both the tools and experience to investigate and assess the potential for your proposed campaign. We will help you identify board leadership responsibilities and roles, develop opportunities to secure prospective gifts, identify key volunteers and staff leadership and determine a realistic time frame for successful completion of your campaign.

Systematically determining answers to these key questions will remove the guesswork from the decision making process and give you the road map you need to move forward with confidence.

Public and Business Support – Before allocating resources, does the public and targeted donors support your cause?
Creative- What other opportunities are available beyond traditional fundraising?
The Donor Pool - Who are your current and potential supporters?
Achievement - Is your goal realistic and achievable? Have you set it too high or too low?
Lead Gifts - Who could make large gifts to support your goals?
Leadership - Who will give this effort their personal endorsement and set a giving example that others will follow?
Timing - Will any other campaigns reduce your organization's chances of success? Would it be prudent to postpone the project a few months?

Planning and feasibility studies lay the groundwork for fundraising success.